Content marketing is easier to use. Considering that 70% of consumers would prefer to learn about a company through articles rather than advertisements, customers are likely to appreciate content marketing much more than traditional methods. Next, we take a closer look at some of the critical factors that differentiate traditional content from branded content.
Content marketingis an approach to marketing that involves creating materials, such as blog posts, white papers, videos, articles, or infographics, to stimulate interest in a brand without explicitly promoting it.
Nowadays, social media advertising (especially Facebook ads), YouTube ads, streaming service ads, sponsored marketing, and other “outbound” techniques could be considered ramifications of traditional marketing. In my first job after college, I had a boss who would walk around the office giving marketing advice to anyone who would listen to him. While having a marketing budget is important for any small business, it's equally important to spend it in the right direction and make the most of it. As the world becomes increasingly digitized, it's important to implement better digital marketing strategies.
Content marketing focuses on adding value and building a long-term relationship with a subscriber base. If you have the budget, it can be beneficial to implement traditional content marketing and marketing strategies. Traditional marketing content isn't as versatile in terms of how and where you can distribute it and expect to get the results you're looking for. Traditional content marketing seeks to solve customer problems and meet their needs in a very direct way.
They will also promote their content every time they publish it by posting links to various social media channels. Instead, successful marketing content addresses the concern that led the viewer to see it in the first place. Content marketing has been around for a long time, but I think there's a fundamental difference between content marketing and traditional marketing. In a sense, my friend is undoubtedly right.
Content marketing has been around for much longer than the phrase “content marketing” was popular. If you look at an example of an Ogilvy ad, the text is almost indistinguishable from a marketing list you might read today. Content marketing is the more cost-effective of the two, and is much better suited as a long-term strategy than traditional marketing, which is completely short-term.