In the following diagram you can see how the three types intersect. You can use one or all of the channels to increase your effectiveness and achieve your company's objectives.
Contentdelivery channels are the channels through which you share and promote the content you create. The channels you use to distribute your content will vary depending on your audience and resources.
Explore your multimedia platform options Establish your core distribution media model. The process by which you share, publish and promote your content to reach your target audience is called content marketing distribution. It is facilitated through distribution channels, which disseminate their content to the target audience. You can use Mention to monitor any mention of your brand, content, or social media and respond accordingly.
However, you should know where and how you're going to publish and promote your content before you put the proverbial pen to paper. It's the practice of distributing content to increase brand awareness, gain traffic and generate more leads for B2B companies. Guest posting is the content marketing strategy that involves writing a blog post for an external website, such as a blog or an online publication. Following your chosen editorial calendar and distribution channels, publish and market your new content.
The following diagram illustrates how these three content delivery channels overlap and how you can combine them to improve their impact and reach. External SEO is the other half of SEO to improve your search rankings on Google and, subsequently, attract more traffic to your content thanks to it. Think about the scope, the budget that will be needed for distribution on each channel, the resources that would be needed to execute and manage the distribution campaign and if your content is optimized for a particular platform or not. Once you know your target audience, you'll have a better idea of how to get your content to your followers and customers.
You may know this, but video content is by far one of the best multimedia formats for communicating your message, and all platforms are increasingly using video. Be sure to repeat this process; these guidelines may change as you expand your content efforts and expand your team. In addition, by using paid ads on social networks, you can promote your content to your target audience and determine very well who exactly your content is aimed at. Most brands eventually need to effectively distribute content on a combination of platforms to stay competitive and increase their influence.
Your website is likely where you want to send the traffic you receive from your content delivery efforts. Be prepared to try as hard as possible, because getting more traffic for your content through earned media requires dedication and consistency.