The 9 best ways to reuse content Reuse a white paper or research report in a blog post. Turn a blog post into a Twitter thread or a LinkedIn post. Resize blog graphics such as images for social networks. Listen to the most downloaded podcast on B2B sales in the world While your audience can read about your findings in blog posts or e-books, data visualizations and visualizations in general, increase the impact of your words.
Your audience literally gets an idea of the importance of the information you provide, and the images are more likely to be preserved. In fact, images are 65% more memorable after a three-day period.
Everlasting contentis always relevant, no matter how much time passes. This is usually a topic that will be continuously searched for and that will receive genuine interest from your audience.
It does not include trending topics or time-based information (such as a Google algorithm change compared to 2011). Results? Over 15,000 downloads and an increase of 10,000 email subscribers. An incredibly simple way to reuse your content is to create a publication summarizing. All you have to do is put together a group of your most popular articles and link them into your new post, summarizing.
Then, you can share the post to your email list and social networks. Second, create an exclusive series in which all content is delivered in the email itself. If you take the example above from a blog post about content strategy, the first email could be titled “What is a content strategy? & Why do you need one? The second could be titled “Three Tips for Deciding What Type of Content to Create”. There are more than 100 different statistics in that guide.
In other words, they could create more than 100 different Twitter posts from this single page. CopyBlogger used this exact method to turn their blog post titled “The 3-Step Journey from a Remarkable Piece of Content” into a SlideShare that has received more than 50,000 views. In a consumer report published by Edison Research and Triton Digital, the two companies found that 40% of respondents had listened to a podcast and 24% listened to them monthly. In other words, it is estimated that 112 million people in the United States.
UU. Have you ever listened to a podcast while 67 million listen to it monthly?. Jeremy Frandsen and Jason Van Orden used exactly this tactic in their podcast Internet Business Mastery. As part of an experiment, Jason and Jeremy decided to read and record their most popular blog posts.
They then uploaded the posts to their podcast. These “audio blogs” got 60 to 100% more downloads than their featured podcasts. Reusing content is reusing it. Except in a different content format.
For example, you package your blog's findings as a Twitter thread. Reuse only content that is perennial in nature, that is, content that remains valuable and relevant over months (or ideally years). This is the best strategy to adopt if you're just starting to recycle content and want to make the most of the content already published. There are several places where you can find content to reuse, and it doesn't always have to be your own.
When you have several pieces of content focused on similar specific keywords, search engine crawlers will generally recognize you as a source of authority. Given the benefits it can bring to your marketing efforts, let's review several ways to reuse your content. This is essential for you to spend enough time distributing the content, not just creating it. Reusing content in this way helps you reach a wider audience, who prefer to see the content rather than read it.
It may seem a bit complicated, but you can repost content from your social media profiles to your other social media profiles. If you're an avid Twitter chat participant, don't let the content you create on the go to waste. So, there are several ways to repurpose your text-heavy blog posts to breathe new life into them and expose their content to different audiences. If you've been creating content for a while, you'll probably have tons of useful articles on your blog, YouTube channel, or as downloadable resources that could be reused in other ways.
However, you may not have considered their role in supporting, promoting and adding value to your great content. Enhance the power of your core content by leveraging complementary content to add interactivity, support the customer experience, and drive action. Now let's see what all this looks like in action and how you can use complementary content to create your own more substantial and productive content campaigns. This is one of the easiest ways to reuse the content of your blog, since you're simply converting it into the form of a presentation.
In doing so, you focus on content creation and distribution, which are essential pillars of a successful content marketing strategy. .