Time on site (or time spent) measures the average time a visitor spends on your site. Returning visitors are the backbone of your website. A higher rate of returning visitors (RRV) indicates that your website provides valuable content for your visitors. Grata is a B2B search engine for discovering small things.
View technical talk Are you trying to sell a B2B product abroad? Before planning your content, first make an effort to understand the core needs, emotions, and motivations of your audience. In a content strategy, it's essential to know how many views a page receives. This measurement helps to understand the level of traffic and interest in the content. While there are several metrics you can track here, the most important one is how many times your content has been shared on various social networks.
Once you have a clear idea of the “why” of your content marketing, you can delve into the following metrics that any self-respecting content marketer should closely monitor. A good CTR can indicate that content generates interest in the user when it is displayed on the SERP (search engine results page). You can also track the amount of traffic you receive from social platforms, which is another good way to measure engagement. Therefore, it's never too late to implement content measurement techniques to know what works for your brand and its content marketing.
On the contrary, low numbers may indicate that the website, in general, does not have as much content that can attract. Understanding the intricate metrics that help you measure the performance of your content marketing strategy is no easy task. Another essential content marketing metric, the conversion rate, measures the percentage of users who have accessed the content and took an action. Continuously adopting metrics that help explain why specific content is shared is mandatory if you want to survive in the competitive digital world.
Or, if a large part of your traffic comes from one of your social media channels, you can customize your content based on the data of your followers on social networks. By following this process, you can see how your content efforts are performing and discover development opportunities. If you want to increase your company's engagement and grow your business, content marketing is the most reliable way to achieve this goal. We know how important it is for content marketers to link their results to business and marketing objectives, so we've updated it with new tips and resources.
He has worked in leadership positions in sales and marketing for global brands such as SAP and Nielsen, as well as for thriving start-ups.