It costs less, requires less work, reaches more potential customers, and generally the return rate is higher. While traditional advertising is based on your marketing team researching the best places to promote your product, content marketing is based on readers enjoying and sharing the content for you.
Content marketingis not only easier and more affordable than traditional marketing, but it's also more appreciated by the audience. Traditional advertising is more urgent than content marketing.
Traditional campaigns usually last for a defined period of time. They are broadcast on television for a certain amount of time or appear on billboards for the time you paid for the space. Each of them has a time limit. Many campaigns are also seasonal or reflect urgent events, such as product launches.
Advertising isn't for life, even if you're hoping to sell that same product or service indefinitely. Why is content marketing so important? Content marketing generates more sales. Why is content marketing so important? Content marketing allows you to control the conversation. There are other disruptive digital marketing efforts, such as pop-ups, pre-made videos, and social media ads.
Advertisers in this industry often use a wide network to attract consumers who are at the top of the marketing funnel, so their ads are a bit generic. If you have the budget, it can be beneficial to implement traditional content marketing and marketing strategies. While some articles, such as blogs or social media posts, may focus on a trending or urgent topic, much of the content is timeless. Basically, content marketing is when potential consumers look to you for information and to learn something new.
Since most content marketing takes place online, there's more room to talk to customers than to them. Approximately 71% of decision makers use thought leadership to keep up to date in their respective fields, and 65% use this type of content to understand how trends may affect their organization. According to a report by Demand Metric, content marketing efforts cost 62% less than traditional marketing efforts and generate three times more leads. Get personalized content analysis for your business, including how it compares to your competitors.
With traditional marketing, you either close the sale the moment you promote your product or service or you don't. So what are you waiting for? Find out how we're helping companies increase their sales every day through content marketing. And because users are actively looking for their information on their own, content marketing as a form of advertising often seems less intrusive. Companies that have been using mainly traditional marketing methods may not see the difference between traditional marketing and content marketing at first sight.
Content marketing helps sales go from forcing a customer to buy your product to becoming a valuable resource that exists when your customers are ready to buy from you. With content marketing, the viewer has the power of when, and even if, they want to interact with a specific piece. Content marketing is the more cost-effective of the two, and is much better suited as a long-term strategy than traditional marketing, which is completely short-term.