Every video you produce must have an objective. Our brain remembers 95% of the information we see in a video, while we only remember 10% of the information we read. When asked what was the best social media site for generating more interactions with video marketing content, 39% of business owners surveyed said that Facebook was in the lead. Instagram came in second place, with 32% of the responses, and YouTube came in third place with 26% of the votes.
It's also a boon for SEO efforts, as it helps you rank higher on Google. You're 53 times more likely to appear on page 1 of Google if you have a video embedded on your website. Most videos are viewed on mobile devices. A survey conducted by Facebook revealed that people are 1.5 times more likely to watch videos on a smartphone than on a computer.
Pexels offers more than 3,800 high-resolution photos, collected from other free image sites, making it one of the largest free image directories. Pexels has also added a large library of stock videos to its site under the CC0 license (so you can edit and use the videos for personal or commercial purposes without asking for permission or linking to the original source). Videezy hosts a wide variety of high-quality video clips to choose from, in HD and 4K resolution. It's a free tool, which means that all clips marked “Pro” are premium clips that are only available by paying with credits.
Stock Footage 4 Free has a wide range of video images that come with a royalty-free license, meaning that you can use their clips free of charge. Stock Footage 4 Free videos are organized into categories, making it easy to find a clip that fits your brand. Home Blog Digital Marketing The 7 Best Tips for Creating an Excellent Video Content Strategy Don't expect people to choose to watch your video for 5 or 10 minutes instead of scanning a text or image in seconds. Some people prefer emails and contact forms, others prefer to receive text messages or make phone calls.
Offer 2 to 3 options for your customers to choose from. The best video content tells stories that connect with the viewer. The better you tell stories about yourself, the more likely your viewers are to understand what your company has to offer and what it can do for them. Create a questionnaire with Google Forms or SurveyMonkey and pass it on to project stakeholders.
It's not uncommon for video marketers to have an external hard drive for daily work, another for backups, and a third set of cloud backups with Dropbox or Google Drive. Think about how you can collaborate with other brands and influencers in your space to increase the reach of your content. Voiceovers are an effective tool that can help make your content more relatable, emotional and fluid. Last year I quoted Hubspot as saying that video marketing is no longer a “promising” tactic and this statement is more true than ever.
I love helping brands create, publish, reuse and distribute content through different marketing channels. For example, a single video can introduce a new product and your brand, but adding the story of your founder to that same video could be too much. You can rely on videos to market your product virtually, educate your audience, increase brand engagement and maintain your updates on social media. Therefore, the goal of this type of video is to encourage your customers to embrace your brand and become brand evangelists.
The purpose of padding is to soften the shadows created by the key, but without completely removing them. The title must be accompanied by a clear, high-quality thumbnail that is relevant to the content you're presenting. Create a short list with more material ideas than you think you'll need and mark them up as you record them. This means that creating the right content for your audience is more important than producing videos to keep up with what's popular.
First, there was the rise of smartphone technology, which made watching videos easier and more convenient. Sharing highly segmented posts is a great way to make your content attractive to all members of your audience. Two-column scripts are common practice on television because they help organize the way in which the audio and visual parts of the script work together. .