It's hard to understand the amount of content being produced, isn't it? Did you know that more than 2 million blog posts are published every day? Not long ago, I updated web content once or twice a year; however, there are now websites like the Huffington Post that update the content more than a thousand times a day. Sounds crazy, right? This type of scenario happens often. You create the content, hit “publish” and expect visitors, leads and sales to skyrocket overnight. It's a nice story, but it rarely happens that way.
However, when done right, content marketing will be your most powerful source of new traffic and customer acquisition. Once you have the characters established, use them to create content and solve problems. The key to your content is to help your customers help themselves, and the only way to do that is to understand your audience. If you don't understand your audience, your content will fail.
Here I can also help you. A recent report by the CMO Council and NetLine revealed that 65% of B2B buyers value research reports and studies compared to any other type of content (followed by technical guides, information, technical documents and articles). That's right: if you want to increase traffic and demonstrate that your content marketing efforts add value to your business, short 400-word posts aren't enough (unless you're Seth Godin). Content of more than 3000 words is shared two or three times more than content of less than 1000 words.
And that's not all, longer content will allow you to get more inbound links, which is great for SEO purposes. Now, are you sure you want to keep writing those 400-word blog posts? I can quickly identify content that has more than 1500 words and is hosted on an accredited website, which translates into a higher ranking, helping me reduce my future segmented keywords and opportunities for guest posts. The tips in this post will save you the years of guesswork and continuous optimization that I had to endure to succeed. Use these five pillars as a guide to help you create valuable content for your audience members and move them from one buying stage to the next, and continue to measure and analyze performance.
In the context of social media marketing, content pillars are a set of topics or themes that your brand can use to create publications. The thematic pillars are the general thematic areas for which your brand wants to be known in the market. Define the topics and subtopics that the content of your ecosystem will cover. It can be an effective strategy to create an authorized home page that contains permanent and timely content about new features and product launches.
Only 33% of brands have a documented content marketing strategy, according to the Content Marketing Institute. However, where to start? What are the pillars of a successful content marketing strategy? Let's find out. The four central pillars of content marketing in digital marketing make you think of Bill Gates' famous quote from 1996: “Content is king”. Interconnecting the content of the cluster with the home page is an essential part of the information architecture.
A recent MarketingCharts survey analyzed six types of content and the usefulness of respondents for each stage of the buying cycle. You can easily see the structure of the content cluster, with all the important links gathered on the main page and all the possible related questions and sub-topics covered by the company. Content optimization is the phase that deals with optimizing content to help you reach a wide audience. In a perfect world, your content marketing strategy should include a variety of specific pieces, as well as timeless content.
Pillar pages focused on permanent content can work especially well for both readers and search engines, as long as you have enough high-quality cluster themes to support them.
The main contentmust meet the intentions of your users and be structured accordingly for search engines. The important thing to remember is that each pillar must represent a type of relevant content that your followers want to see. As we have already mentioned, the content pillars that your brand or company decides on will vary depending on the sector in which you or your customers are located.
Don't publish your main content exclusively as a package: identify topics, pages, images, and other cluster-specific elements that might interest a potential customer with backlinks. The example of WordPress, a popular content management system, has an attractive home page that covers all aspects related to supporting your product. .