Since content budgets are typically around 25% of total marketing spending, this is a significant amount that any company could waste without carefully considering how to optimize ROI. Research shows that companies spend an average of 26% of their total marketing budget on content marketing. The most successful spend close to 40% and the least successful spend up to 14%. However, what these results don't tell us is what percentage of the marketing budget goes to the companies that spend it.
This means having a clear idea of your overall marketing budget and knowing how much you should spend on content to create high-impact campaigns. The right content, which contributes to everything from brand awareness to customer acquisition, can help you expand your company in significant ways. I usually include content in the journey of my buyers (customers) to meet the needs of the target audience and, at the same time, allocate part of the budget to the channels where I want to promote it. This is a great way to increase your return on investment and develop content that has a direct impact on your bottom line.
According to a survey conducted by the CMI and MarketingProfs, 28% of medium-sized business marketers and 28% of large business marketers said that they had spent their money from paid advertising on content marketing over the past year. Whether you're new to content marketing or looking to optimize your strategy, setting an optimal budget is a great way to optimize your efforts and maximize your returns. Finally, a content marketing director must add an editing layer to the best marketing practices in order to achieve an optimal distribution result and incorporate the best SEO practices using their experience. You can promote any content for more than 20 hours, but that comes at a cost for future content.
This will help you understand what content appeals to your audience and will allow you to allocate promotional money where it matters most. To begin with, it should be noted that their survey revealed that 84% of current companies have a content marketing strategy. As the owner of a global marketing agency, I've seen first-hand how important it is to align your content strategy with your spending. In fact, the Content Marketing Institute reports that content marketing generates more than three times more leads than outbound marketing and costs 62% less.
The list isn't limited to these functions, but includes the skills that are most commonly needed in a content marketing strategy. Lower total content production is expected than with an in-house writer, but the trade-off is access to a full team that is likely to have more experience in all areas and who have a much better orientation on content strategy than the junior in-house option.