In modern times, all three are often combined with factual explanations, often mixed with opinions, but the three main reasons remain. This diagram represents the four main purposes of content, including to entertain, inspire, educate, and convince. If you don't create content that meets these criteria, you could lose the opportunity to attract your potential audience. Align all your platforms (social networks, blogs, podcasts and the like) How to show yourself in a way that is consistent with the creation and writing of content.
If you want to use content marketing to promote your business, all you need to do is create a blog with your domain name, start publishing quality content and then start distributing your content through the social channels available to you.