People are only going to do business with people they trust. Listen to the most downloaded podcast on B2B sales in the world As a company, especially now, after COVID-19, you can't afford to be inflexible with your voice and presence when it comes to reaching customers. More than 60% of smartphone users have tried voice search services at least once in the past 12 months, and 55% of teens use them daily. Many of these services include Google's voice search, Amazon's Alexa and Apple's Siri.
This golden rule depends on organizational maturity (young companies may be more revenue- and action-oriented than mature, cost-oriented organizations). Protect your efforts from instability by returning to your “Why” with your marketing efforts (one of the new rules of marketing) and your content will be authentic from the start. For example, one of the immutable rules of marketing is that you must use personal context in your marketing efforts to receive the highest quality results.