Your brand's website is the key to your inbound marketing efforts. When it comes to content marketing, you might be surprised to learn that 88 percent of B2B marketers use the process every day, and another 76 percent plan to do so in the future. Currently, social networks are becoming one of the main platforms on which online users communicate, so it shouldn't surprise us to discover that it's important to keep track of what you share on social networks. Perhaps you can consider Buffer and Brand24 as a way to monitor your social activity on all platforms.
A tool like BuzzSumo can help you identify which topics and articles are most shared. For a website to have a constant influx of traffic, you need to know more about this traffic. What is your main source of traffic? Could improvements be made in relation to content marketing? Knowing where your traffic comes from and what type of content generates the most views can mean that you can make modifications if necessary. Once again, there are a number of tools that can be used to help you see your traffic and sources.
Google Analytics could be the optimal choice for most of you, as it has proven to provide the most accurate data in relation to traffic sources, user behavior, and acquisitions. Regardless of what they tell you, backlinks are more important today than ever. Although the practice of how backlinks are obtained and validated has changed, strong backlinks will still be useful from an SEO point of view. Therefore, you should analyze what types of sites link to you and how you can ensure that your content is worth citing in the future.
Listen to the most downloaded B2B sales podcast in the world. Do you need more information on how to convince him? Demand Metric states that content marketing costs 62% less than outbound marketing and generates three times more leads. Either way, it's important to know how readers got to your content. To find traffic sources for your blog or website, you can use a platform like Google Analytics.
How is your content doing? Does Google recognize that you are the answer to the search engine's problems? With Google Search Console, you can determine how many impressions your content has received. The more impressions you have, the more people you'll reach. There are several email marketing software providers, such as MailChimp, AWeber and Constant Contacts, that can take your 26% email marketing tracking efforts to the next level. Incorporating the following numbers into your content marketing metrics panel will allow you to better understand your performance and effectiveness.
Similarly, if you have a content page where viewers stay for some time, you're likely to have some impressive content in your hands, and you should use it as a guide to moving forward. When you dedicate yourself to content marketing, you become the answer your potential customer is looking for. However, not everyone who uses content marketing knows how to do it correctly, which can mean that they are losing readers and, as a result, a host of other benefits. You can take a look at returning visitors and find out what type of content they're interacting with.
As you can see, there are a number of metrics to consider, and some can be more challenging than others. Being able to determine how much time users spend on a given page can help you create your content for the future. If you want to keep your metrics and data organized, consider creating a content marketing dashboard with up-to-date images of the key metrics you want your team to track. Ideally, once people arrive at your website, they should take the time to explore, digest some of your content and buy.
This is a big step for most companies, however, when you incorporate a content marketing campaign into your overall strategy, you'll want to make sure that you're getting a return on your investment. .