In fact, business sites that publish consistent blog content have an average of 434% more pages indexed by search engines than those that don't publish anything. In fact, according to BIA Kelsey, 61% of SMEs say that half of their revenues come from repeat customers. In addition, Marketing Tech Blog reports that a loyal customer is worth, on average, up to 10 times more than their first purchase. Well, your potential and potential customers want to read good content.
In fact, 20% of the time that Internet users spend online is spent reading content. It helps to establish trust with your audience. It keeps audiences coming back for more. Whether you're a startup or an established company, the company's website is an essential element of your digital marketing strategy.
For example, a hotel could include in its content the consideration keyword “stress-relieving destinations”. Constantly helping your audience with useful and personalized content demonstrates not only the brand's experience, but also their empathy. Audiences have become media-savvy enough to ignore any noise that traditional advertising might make, and they rely more on content that answers their questions and ultimately meets their needs. The key to maximizing content ROI is to create a digital content strategy that takes into account your target market.
These contents include a blog or white paper that provides them with the information they need to move through the funnel. That positive experience can reinforce their perception of your brand and cause them to consume more of your content again. Publishing content through third-party publications or sharing your content with influencers can also help you build more trust in your target market.
Content marketingis an intelligent and valuable way to grow a brand, plain and simple, and should be part of every company's growth strategy.
Content marketing is the best and most effective way to create brand awareness for new and specific audiences at a very low cost. Content marketing, on the other hand, must provide audiences with useful information that they pay attention to and trust over time. The type of content here must be trustworthy so that people can visit your website on a regular basis. Determining how you want to represent your brand and developing a brand voice can help you create content that is unique to your company.
Content does more than fill your web pages, but it also generates trust among your current %26 of your future customers. Content that provides value to your customer base will help increase brand loyalty by strengthening the relationships you have with customers. Visitors will want to stay and read your content because they'll discover that it's relevant to their interests and problems.