A crucial part of any successful content marketing strategy is diving into the waters of customer research. Just as you can create content in different formats, you'll also have several channels to publish on, from your website to social networks. People interested in reading productivity-related content are probably the same people interested in downloading the note-taking product from Evernote. Now that we've explored some examples of content strategies, let's look at the types of content marketing assets you can develop.
By knowing your target audience, you can produce more relevant and valuable content that they'll want to read and become. Before creating your content strategy, it's essential to have some objectives in mind to ensure that you adjust this process to the requirements of your company. In this context, there are numerous tools on the market that can help you do your job, eliminating the tedious hours spent optimizing and managing content. Just as your company can have more than one type of customer, your content strategy can serve more than one type of user.
Videos are a very attractive content medium and can be shared both on social media platforms and on websites. If you want to test different formats, you can perform a content audit to evaluate your best and lowest performing content. While content is a creative part of the business that needs inspiration and pure curiosity, it requires structure and planning to consolidate everything into a coherent and compelling content strategy. All you need to do is enter general topics or terms that you'd like to write about, and this content idea generator will do all the work for you.
Let's start with Evernote, a note-taking application that developed an SEO-driven content strategy to attract new potential customers to its website. A case study is perhaps the most versatile type of content marketing because it can take many different forms, some of which are found on this list. When approached and executed the right way, content marketing can help you achieve your marketing goals.