On average, a one-star increase on Yelp represents a 5 to 9% increase in a company's revenue. In other words, collecting, monitoring, and managing customer feedback should be a critical part of your digital marketing efforts. Your Google My Business profile contains a significant amount of valuable information for potential customers. Fan & Fuel (201) found that 35% of the participants surveyed say that only a negative review can make them decide not to make a purchase.
It's no longer enough to inform customers of the availability of a product or service; customers also want to know first-hand experiences. In fact, negative feedback offers a perfect opportunity to change things, recognize and address the complaints of your customers and, at the same time, demonstrate to potential customers that you are a company of principles and ethics; a company that cares about its customers. Using blockchain technology, the Revain review platform offers a transparent and immutable customer review system that companies cannot manipulate and that customers can trust. Third, if you create content that focuses on the keywords of brand reviews, you're more likely to appear in those valuable searches at the end of the funnel.
One obvious cause for concern are fake reviews or spam that unnecessarily and unfairly ruin a good and strong reputation. In short, they are like micro-marketing campaigns that continue to work long after the online review has been published, thus providing a consistent positive image to potential customers and creating continuous brand awareness that benefits the company both in the short and long term. And unlike many marketing channels, this expanded reach costs nothing more than the time you spend interacting with customers. Generating reviews should be a fundamental part of any marketing strategy, no matter how big or small the company is.
When a potential customer reads a positive review of your company, it shows that you really are an authority in your industry. Keep in mind that generating reviews should be considered as creating a system, not as making a bunch of one-off attempts to get a positive review. Review trackers (201) show that 53% of customers expect companies to respond to their online review within seven days, and Marketing Bitz (201) found that 33% of Yelp users will improve their review if a company responds to their complaint within 24 hours. I'd like to share my tips on how to create a review system for both options, regardless of whether you have a limited budget or want to invest in a more expensive solution.