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How do you use customer testimonials in your content marketing strategy?
This is a guest post from our friend Jordan Wahl, from G2 Crowd. More than 12,000 companies from around the world,...
How do you use data to improve marketing campaigns?
Data-based marketing campaigns use customer data to optimize performance, by allowing for more accurate predictions about ...
How do you measure the success of content marketing?
Talk to and learn from colleagues in the industry. By themselves, user behavior metrics don't tell you much.
How do you start an influencer marketing strategy?
How to create an influencer marketing strategy Determine your objectives, know who you're trying to influence, understand ...
What are the most important metrics to track in content marketing?
Your brand's website is the key to your inbound marketing efforts. When it comes to content marketing, you might be...
What are the 4 elements of content?
People want content that's relevant to their interests. People want content that introduces them to new things.
How do you create content for video marketing?
Tips for creating video content Be a storyteller. Adapt your video to each social media platform.
What are some tips and tricks for creating effective landing pages that will help drive conversions from your written and visual pieces of content?
Learn how to design, write, and test landing pages that convert visitors into potential customers. Define the goal of...
