Benefits of Content Marketing Your Audience Will Stay Longer. You'll have better traction on social media. You'll generate more and better leads. Your business will be more visible thanks to SEO.
Content marketing generates three times more leads than other marketing channels Content marketing costs 62% less than other marketing channels Content marketers who blog are 13 times more likely to see a positive ROI. Drift's strategy focuses on humanizing B2B content marketing and prioritizing things that their own audience would love. As a result, they catapulted their brand from a newcomer to the industry to one of the fastest-growing software companies, with clients such as Oracle and Grubhub. According to Hubspot, content marketers who prioritize blogging efforts are 13 times more likely to get a positive ROI than those who don't.
And according to Kapost, companies that engage in content marketing get 7.8 times more organic traffic than those that don't. In addition, Demand Metric states that content marketing generates three times more leads, but it costs 62% less than other digital marketing channels. Through Contently, you can increase your audience, track the value of your content, and get a return on investment in your content marketing efforts. Social media marketing (SMM) specifically uses social media as a distribution channel to communicate, engage, entertain and inform potential customers, customers and the community.
Contently is a content marketing platform that promises content success by offering an expert content strategy through an enterprise-level solution that encompasses a global talent network. In addition, content marketing does not interrupt the user from their activity, but is rather a welcome extension of it. Of course, content promotion involves much more than forcing it for years and hoping it will pay off. Consistently writing and publishing the best possible content for months or even years without any real movement can be very daunting.
When you produce useful content that answers user questions, Google will reward you with better rankings on search engine results pages (SERPs). Assuming you don't have a catastrophically strange site design or UX problem, the best way to do that is to take advantage of the benefits of content marketing through demand generation strategies. It takes a lot of time and effort to optimize your website content for SEO, but there are plenty of good reasons to invest money in SEO. The goal of content marketing is to generate leads through the distribution of content that includes social networks.
This tool combines SEO, content marketing, market research, advertising, social media and agency solutions in a single platform. Content marketing consists of the creation and publication of original and relevant content designed to educate, entertain and influence the target audience. Creating a remarketing list with analysis data from your content is basically the same as using other sets of data to create remarketing lists. With all these benefits of content marketing, in a short time you'll become the brand that your audience trusts when they need information related to your area of expertise, and the brand that people are also eager to tell others.
As Shopify clearly demonstrates, content marketing for e-commerce websites extends far beyond transactional pages. .