Build a successful content marketing strategy from scratch in 7.The truth is that there are no secrets to creating a content marketing strategy. Instead, we simply use our proven 7-step framework as a guide, in addition to putting in a lot of significant time and effort (normally about 60 days for us). These 7 basic steps provide the quintessential framework for long-term success. We've summarized them here so you can take your own content marketing strategy and plan to the next level as well.
Oh, and we also included a free content marketing strategy template to guide you along the way. In addition, the pandemic has made updating content marketing strategies even more critical. Whatever definition of audience you use or seek to guide your content marketing efforts, make sure to focus only on your 5 main audiences and look at their psychographic aspects, not just demographics. Also, consider replacing stock photos with icons or symbols to avoid getting caught up in the physical appearance of your audience or stereotyping by age, race, or gender.
Regardless of the approach you use to classify and identify your customers starting from step 4, get to know them with the 5x5 methodology. The 5x5x5 section brings together your 5 main audiences and analyzes their 5 main questions at each of the 5 key stages of the marketing funnel to better understand their wants, needs and expectations, so that you can create content that meets all the requirements. If you're doing the math, you'll notice that this method produces 125 questions to create content for. But don't worry, once you reduce the 125 questions to single questions and eliminate the duplicates or near-coincidences, you'll usually only have 50-60 unique questions.
And most likely, you already have content that answers some of their questions, so start looking for obvious content gaps first. Razorpay gets 257% more responses to surveys AllRound receives 28% more comments and responses HobSpace gets 20% more demo subscriptions Mudrex gets 280% more subscriptions to webinars Traya obtains a 15% cart recovery rate. For example, if you're a new cosmetics company, you could define the business objective of increasing brand awareness. You have a KPI to increase web traffic by 200% this quarter.
Link your business objective to your KPI. For example, if you want to increase web traffic to your website by 200%, performing a content audit on your website is a good starting point. You can start with heat maps that will tell you how users behave on your website. Do you need someone to take your email marketing to the next level? Mailmodo experts are here for you.
Don't worry, he's in the house. The first step in creating a successful content marketing strategy is to determine how your brand is positioned in your niche. You must consider the strengths and weaknesses of your brand, as well as the value you bring to the market. Performing a SWOT analysis is useful during this step, as it helps define your strengths, weaknesses, opportunities and threats.
Content marketing is the creation and distribution of valuable and relevant content. The goal is to grow, attract and retain your audience. As part of your content strategy, you'll need to know exactly when you want to publish your content on each of the platforms you want to use. Meeting the needs and objectives of your business is only possible with a well-designed marketing strategy for your content.
It's almost a fact that someone else on the Internet has published content on the topic you want to cover. To set a benchmark, analyze your Google Analytics dashboards and examine the performance of your content in relation to these objectives. It's no surprise that companies that DO have a strategy are more likely to feel that their content marketing efforts are successful. Follow these seven steps to develop and implement your content marketing strategy to meet your business objectives.
To do this, you will return to the KPIs that you established at the beginning of the content strategy plan and you will see what has changed and if you are achieving your objectives. As an added benefit, you can also use this tool to research the competition, performing the same type of analysis on your competitors' content. Both will allow you to see if your content is mentioned and shared, which will help you achieve those KPIs of notoriety and interaction. And for good reason, organic content strategies are especially powerful when combined with paid marketing strategies.
Taking your brand story into account when creating content will create a coherent experience for your audience and generate the right image across all your content marketing channels. Everyone in business understands the importance of content marketing because it helps increase leads and attracts traffic. However, sites that implement a good SEO strategy will be rewarded with increased content reach and visibility on search engines. The ideal solution is to include a diverse mix of content formats to appeal to all members of your audience.