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How do you measure the success of content marketing?
Talk to and learn from colleagues in the industry. By themselves, user behavior metrics don't tell you much.
How are you using data to improve results for your client marketing campaigns?
With data-based marketing, you can harness important information to create campaigns that generate better results....
How do you use webinars as part of a content marketing strategy?
You can create a series of blog posts from it, extract quotes that can be tweeted, or share snippets to keep the audience ...
How do you create engaging marketing content?
Nowadays, it's difficult to produce content that's 100% unique. How can you overcome this? Be original.
How to use social data analytics to inform your marketing strategy?
Take advantage of Facebook Insights to discover the optimal volume of posts. Use the Facebook conversion pixel for...
How do you use influencer marketing as part of a content marketing strategy?
Take your market research to the next level by collaborating with influencers on comprehensive, participation-focused...
What are the 5 rules of content marketing?
The general rule is to write authoritative content but not promotional. The idea behind this rule is that people don't...
How can you use customer segmentation to create more targeted and effective pieces of written and visual content?
Customer segmentation helps you understand your audience so that you can target your marketing campaigns more precisely....
